Advertising

CITY CLOCK provides an effective and efficient way of displaying information, whether it be advertising a product or communicating a social message. While providing the public with the correct time every minute of the day and at night, CITY CLOCK allows its clients to promote their products and services.

Installed at public places, on pavements, traffic roundabouts, bus stops or in front of schools, hospitals, train stations, parking lots, sports grounds or inside shopping malls, the clocks attract constant attention from passing vehicle and pedestrian traffic by way of the services they offer: the accurate time combined with illumination to act as an additional street light. It is this combination of practicality and efficiency, which has resulted in the continued popularity of the clock in both Africa and Europe.

CITY CLOCK provides a perfect medium for promoting brand names to a large cross-section of the population, especially those between 15 and 70 years old. It reaches the most economically productive group passing in their cars, the student outside his college, the trucker in transit, the housewife entering the shopping area, the lawyer on his way to court and the factory worker clocking-in. All these different socio-economic groups glance at the clock to check the time, and at the same time take notice of the sponsors advert. CITY CLOCK has to date provided clocks for airlines, motor companies, manufactures of consumer goods, pharmaceutical corporations, banks, tobacco giants, wine merchants, oil moguls, insurance companies, retailers and wholesalers.

In the same way that it so successfully promotes commercial brands, CITY CLOCK provides a perfect medium for promoting social messages. All the different socio-economic groups that glance at the clock to check the time, also notice the message. Whether it be part of a health campaign for malaria ‘Use bed-nets at night time’; for AIDS awareness ‘There is always Time for a Condom’; or municipal plea ‘Its time to Keep your City Clean’, the message will continue to remind the passing populace, EVERY TIME THEY CHECK THE TIME!